Sales doesn’t have to be a dirty word; instead, it can be organic, mutually beneficial, and a source of growth for your business.
This week we’re super excited to be chatting with Ben Paul, the founder of The BD Ladder, where he provides a wide range of services designed to help professionals, including lawyers, enhance their business development skills and excel in their careers.
Throughout the episode, Ben shares invaluable insights and practical tips that challenge traditional sales strategies. By putting the other person first, understanding their needs, and offering authentic value, Ben has redefined the concept of business development.
The secret is staying curious, following trends, engaging in continuous learning, and finding innovative ways to make the latest tools and technology work for your business development.
𝐒𝐨, 𝐰𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐛𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 𝐢𝐧?
You can catch Rob and Ben talking about:
- Significance of building genuine, long-lasting relationships with clients and partners.
- The common misconceptions and myths surrounding business development and marketing.
- A deep dive into Ben’s BD Ladder, which consist of six core offerings for clients.
Ben highlights the importance of developing your personal brand.
- … And how to remain relevant in a rapidly changing business landscape.