This week we’re super excited to be chatting Alex McPherson, the founder of Ignition Law. Discover the story behind Ignition Law and how Alex turned his vision of a modern, client-focused legal firm into reality.
The journey of building Ignition Law hasn’t been without challenges. Alex’s resilience and ability to navigate obstacles have been instrumental in the firm’s success. Facing challenges head-on and learning from them has shaped Ignition Law’s approach.
Alex propels Ignition Law through a combination of innovative business strategies, a commitment to diversity and inclusivity, and a forward-looking approach that keeps the firm at the forefront of the legal landscape.
𝐒𝐨, 𝐰𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐛𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 𝐢𝐧?
You can catch Rob and Alex McPherson talking about:
[06:19] His pivotal moments that fueled his vision.
[08:52] The challenges while building Ignition Law.
[38:02] The intersection of law and technology through his perspective.
[43:01] Promoting gender diversity and creating an inclusive workplace.