LegalTechTalk Uncovered Ep 7 – Holly Cope 

Transcript

Robert Hanna: Welcome to the Legally Speaking Podcast, LegalTechTalk Uncovered mini-series powered by Clio. Please introduce yourself.

Holly Cope: Hello, my name is Holly Cope. I am a podcast host of the podcast, More Than A Lawyer.

Robert Hanna: Absolutely, and we’re big fans of your show. Firstly, how are you finding the conference?

Holly Cope: I love it. I think it’s amazing. It’s like no other conference. Like, who gets popcorn and like free teddy bears and all these crazy things that’s going on here? I think it’s incredible. I love it, and you’ve got an amazing backdrop as well of like London. It’s so cool.

Robert Hanna: Yeah, and it’s worth pointing out. We’re recording live from the Intercontinental Hotel down at the O2, and it’s just breathtaking, the views, the experience, the energy, what’s going on here. And we just keep bumping into new faces, old faces, connecting. It’s brilliant. Love it. Absolutely love it. Okay, can you briefly describe a bit about your focus and what you’re getting up to?

Holly Cope: Yeah, so my focus at the moment is showing lawyers that there is a different way of working. So I used to be a lawyer and all I knew was the traditional ways of working in the law firm. So I quit law to travel and become a digital nomad and I didn’t know that there was an option to stay in law and do that.

Robert Hanna: Yeah.

Holly Cope: So I just quit completely. But I want to inspire lawyers that if they don’t like the traditional ways of working, there’s another way. They could be a consultant or they could be a digital nomad lawyer or whatever it is. I think another thing is, I’d want to raise awareness about toxic cultures in law firms and things that’s going on behind the scenes. I know there’s some great aspects to law firms, but there’s also things that are stopping people from fully being able to be productive and motivated. And I want to raise awareness about that. So that’s the focus.

Robert Hanna: Yeah, I love that. And I say, you know, gone are the days also where people would train and qualify with a law firm and stay there up to a partner. There are so many other routes you can go down. Like you said there, there’s the growth of the dispersed law firm model. There’s the legal technology role. So you might not necessarily say, you want to do the traditional lawyer route, you might want to do something connected to law. And there’s so many different angles now, you can still have a legal career and embrace all of these new things that are coming in. You touched on some points there. I always say anyone trying to do anything is going to experience challenges and also uncover some challenges. What’s been sort of a key problem you’ve identified in the legal sector and how are you going about addressing that daily?

Holly Cope: I think a key problem is the pushback from, I guess, the conflict between traditional and modern ways of working. It’s a prestigious and traditional profession. And I think that is, that’s the problem, trying to change people’s mindsets. But I think people are starting to open their minds to other opportunities and options. So it’s just kind of moving that forward and just making people aware of the opportunities available to them, basically.

Robert Hanna: One thing that comes to mind is perhaps influencing skills, communication skills. What would be your top tip for people who maybe are trying to kind of implement change?

Holly Cope: Oh, I would say, I’d say if you’re trying to implement change, document your journey of doing that and just be open and honest about what you’re trying to achieve and how you’re trying to get there. And tell your story and show your journey. And people love to be connected with people’s journeys. So that’s what I’d say.

Robert Hanna: Yeah, facts tell, stories sell, right? I think the more you can get emotion and kind of authentic stories, people are gonna buy into that. They’re gonna understand your why. They’re gonna wanna kinda come on board, support you and all of that good stuff. Love that, big fan of that. What’s been your standout moment thus far at LegalTechTalk?

Holly Cope: Ooh, well, I have to be biased and say my panel that I moderated. It was so funny. I think you would love it as well. You know, being a podcast host, it’s just so fun being able to ask the questions that you want to ask. So that’s what I liked about it.

Robert Hanna: Tell us briefly about your session, you moderated.

Holly Cope: So it was about how to successfully change law. So we talked about all different things like mindset, efficiency, AI, how tech can play a role, all so many different topics, but it was interesting because we had four completely different perspectives. So it was trying to balance these and there was a bit of a conflict, but it was entertaining.

Robert Hanna: Yeah, that’s where the moderating skills come into power, right? When you’ve got shot and managed all these people on stage, different personalities, different voices, love it. So what are the future plans look like, Holly? And how can people get in touch with you? Feel free to shout out any website links, any social media handles. We’ll also share them in this episode for you too.

Holly Cope: Oh, thank you. So I help law firms and lawyers create their own podcasts and raise brand awareness and promote their personal brands because it’s the era of the personal brand, right?

Robert Hanna: Absolutely.

Holly Cope: I’m sure you could agree with that. So that’s my goal really. And I just want to continue inspiring lawyers. If people want to contact me, probably LinkedIn‘s the best place to do it.

Robert Hanna: There you have it folks. Make sure you go and check over Holly at LinkedIn. It’s been an absolute pleasure to having you on the Legally Speaking Podcast. Big fan of what you’re doing, big fan of your message. And yeah, absolutely. We’re in the creator economy. Law is absolutely part of that. Personal branding matters, media, all this stuff matters. But from now, from all of us, over and out.

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Over and out.