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LegalTechTalk Uncovered 2025 – Bernadette Bulacan – E14

On today’s episode of LegalTechTalk Uncovered 2025, we speak with Bernadette Bulacan. She isthe Chief Evangelist at Icertis, a company focused on transforming contracts into strategic assets using AI-powered intelligent contracting. At Legal Tech Talk 2025, she emphasised the shift from static, paper-based contracts to dynamic, data-driven tools that help organizations make better business decisions. She discussed how legal teams now need contract insights to manage global issues like tariffs and supply chains.

🔍 We Discussed the Following Questions:

❓ How is Icertis leveraging AI to transform traditional contracts into strategic business tools?

❓ What major changes has Bernadette observed in legal tech adoption over the past two decades?

❓ In what ways are general counsel roles evolving to align more closely with enterprise objectives?

❓ How will the integration of AI agents reshape legal practice and lawyer skillsets in the next five years?

❓ What does Bernadette believe is essential for successfully transforming the legal industry?

You can hear Rob and Bernadette discussing:

– Transforming Contracts Into Strategic, AI-Powered Assets

– Legaltech Adoption Accelerating Across the Industry

– Growing Strategic Role of General Counsel

– The Rise and Future Impact of AI Agents in Legal Practice

– Why Collaboration, Data, and Technology are Important for Legal Transformation

 

Connect with Bernadette here – https://www.linkedin.com/in/bernadettebulacan/ 

 

Transcript

00:00

Welcome to the Legally Speaking podcast, Legal Tech Talk Uncovered Mini Series 2025, sponsored by Clio.

00:07

We’re back with our red mic for a behind the scenes series all about legal innovation at Europe’s largest legal tech event.

00:15

So we’re granted access to meet some of the greatest speakers, sponsors, brands in the whole legal tech world.

00:22

We’ve got 300 speakers with over 70 sessions with over 4,000 attendees from all across the globe, hitting aus here over the next two days at Legal Tech Talk live in London.

00:33

From AI to access to justice to smart compliance, you name it, we’re covering it all.

00:38

This isn’t just another conversation or another conference.

00:41

It’s a blueprint for community and transformation.

00:45

So buckle up.

00:45

We’re speaking with some incredible people about policy change, change makers, legal innovation, and so much more.

00:52

Over and out.

00:55

Welcome to the Legally Speaking podcast live from Legal Tech Talk.

01:00

And I am joined by name, title and organization.

01:03

Well, I’m Bernadette Bulacan, Chief Evangelist at Icertis.

01:08

And it’s an absolute pleasure to be having you here at Legal Tech Talk.

01:12

Let’s get into it.

01:13

In one sentence, what’s one problem you’re actually trying to solve in legal?

01:18

Oh, that’s one, one sentence.

01:21

Could it be how lawyers are not concise and when limited to one sentence, it could be very troubling.

01:27

But I will say one problem that we’re trying to solve is to transform contracts from static documents stuck in metal cabinets to real strategic assets.

01:40

Love that.

01:41

And to allow you to go further this time, explain how you’re doing that.

01:45

Yeah, so I work at Icertis.

01:47

We are reimagining commerce through AI intelligentcontracting um And you can imagine if we were having this conversation 20 years ago.

01:58

Yeah, we would be talking about how to we’d be holding up yellow pads of paper and talking about the contracting process those contracts would go into metal cabinets and be forgotten and Right now what we are noticing is that the world isn’t a great deal of turmoil.

02:15

Yep and legal departments and not just legal departments, but the business need data and insightsabout their business relationships.

02:23

And what we are doing is we are taking all of that data about those business relationships that are those four corners of the contract and giving it back to the business so they can make better decisions.

02:35

Let me give you an example.

02:37

Everyone knows that tariffs right now are an incredible challenge.

02:42

And so one of the things we’re trying to do is taking a look at contract portfolios and helping organizations understandwho maybe new suppliers are in tax-neutral jurisdictions, or finding ways to renegotiate those contracts with existing.

03:02

suppliers so that the costs are more evenly distributed.

03:08

And you can only do that when you understand the relationship and that relationship is embodied in a contract.

03:14

And if it is in paper, did not digitize and not pointed at AI, it’s very difficult to extract any of those insights.

03:22

I love that.

03:22

And it kind of leans onto what I was going to ask next in terms related to legal tech generally, what’s one assumption you think people are still getting wrong when it comes to legal tech?

03:31

oh you know what I would say that um for a while now one of my assumptions was that lawyers don’t use technology and based on the energy across all three of these floors the people that are here it is unreal I mean the change that has happened I think the last three years is so different I’ve been in legal technology developing tools for lawyers for two decades I mean try having this conversations that we’re having now two decades agoWe were talking to, I always tell this story about this one general counsel, and we were talking about technology that was transformational.

04:09

You know, and everyone, we were at a leadership meeting, and of course, the lawyers in my, that were in my peer group, you know, they pulled out their iPhones.

04:17

We were like, this has changed our practice.

04:20

Another lawyer talked about how facts changed his.

04:24

The general counsel at the time,was like oh I remember at the law firm when we introduced the select IBM selector typewriter yes the typewriter and that changed our practice it eliminated entire floor of word processors and he really meantthe people that were typing on those word processors.

04:46

It was amazing.

04:47

And so it’s just amazing to me how much this profession has embraced technology.

04:54

It still has.

04:56

Way to go.

04:57

But just based on the energy, all of the incredible vendors that are out there, all of the partners that are trying to evangelize the youth, it is nightin day in just the last few years.

05:10

Yeah, and we’ve seen that.

05:12

And to your point around the energy of this conference, I want to ask you, what surprised you most about Legal Tech Talk 2025?

05:19

Oh, well, this is my first year.

05:24

And I’ll tell you what surprises.

05:25

I have a very US-centric view of legal tech.

05:30

And so the energy that’s here is incredibly surprising, and that it is not justabout contracts and contract transformation.

05:40

Obviously, AI agents are so big right now, but it’s just it is ubiquitous.

05:47

It is throughout the practice.

05:50

And so that was a big practice.

05:51

I’ll say a second thing that has surprised me has been how, you know, we’ve we’ve been talking about this transformation of the general counsel office and it’s just, you know, you always feel that over the last few years you’ve been planting seeds around what’s important and it’s just soso exciting for me to see how general counsel are not just risk advisors and legal advisors, but they want to be strategic.

06:15

They want to be aligned.

06:18

They obviously want to comply with laws and regulation.

06:22

But they’re being so much more purposeful around aligning their legal advice and the way they deliver that legal advice with the company’s enterprise objectives.

06:32

AndIt’s very sad to say I feel it’s a long time coming.

06:36

So that has been, I love hearing that in every single session, especially when I’ve been with the general counsel and the legal department track.

06:43

That has come through and that’s…

06:46

That is not that it’s net new, but it seems very genuine.

06:49

Yeah, no, and I absolutely agree and absolutely hear where you’re coming from with that regard.

06:55

So I want to ask you, looking forward, you’ve given some examples of the typewriter and cabinets, et cetera, et cetera.

07:02

Let’s go forward five years.

07:04

What will clients expect from legal services that they don’t get today?

07:08

Oh.

07:09

Gosh, well, I am certain that every person that you’ve talked to have brought up agents.

07:15

Yep.

07:16

I think it’s really exciting.

07:18

I think we’re going to be testing a new muscle around management.

07:22

So lawyers have learned to manage young associates.

07:26

What does it look like to be a manager of sub agents or super agents and whatWhat technology skills does that mean that you need to achieve what law firms and law schools’ role in developing that?

07:45

And so I’m just curious about what the world will look like because it will look like AI and agents will probably not– will be non-negotiable in the practice of law.

07:54

It is here.

07:56

And we could talk about the technology.

07:58

What I’m really excited about is to see how we develop this next generation of attorneys to be subject matter experts in the law and then to deliver the law both humanly and with the expertise and the speed and theof agents.

08:16

Well said.

08:17

Yeah, and I agree.

08:17

Agents are only going to continue to get better, more common, et cetera, et cetera, et cetera.

08:21

Before I let you go, what’s been your biggest aha moment of Legal Tech Tour 2025?

08:26

There have been so many aha moments.

08:30

I can go back to the energy.

08:32

Maybe it’s the fact that there’s a car in the middle of the floor that people are putting tires on.

08:38

But I love the theme, right?

08:40

You have to be a high performance team.

08:43

High performance teams use data.

08:45

and they use technology, and they work together as a team.

08:50

So my aha moment is that it takes a village to transform legal, and it takes technology, it takes people, it takes data, and it’s all available to us now.

09:03

We just have to grab that brass ring and embrace it.

09:08

Yep, and I say it time and time and time again, we is greater than me, and I think you’ve articulated that fantastically, and I’ve really enjoyed this interview, andwant to learn more about you or indeed ICERTIS, where can they go to find out more?

09:18

Feel free to shout out any websites, any social media handles, we’ll share them this episode for you too.

09:22

Absolutely.

09:23

So you could learn more about ICERTIS at www.icertis.com.

09:28

You can follow me.

09:30

My handle is @inhousebern, B-E-R-N, and I love to share best practices, how I see legal departments transforming, share my thoughts there as well.

09:43

Well, listen, it’s been an absolute pleasuredoing this live with you at Legal Tech Talk.

09:47

But from all of us on the show, for now, over and out.

09:50

Thank you for listening to this week’s episode.

09:53

If you like the content here, why not check out our world leading content and collaboration hub, the Legally Speaking Club over on Discord.

10:03

Go to our website, www.legallyspeakingpodcast.com for the link to join our community there.

10:10

Over and out.

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