Welcome to the Legally On the Move Festival of Entrepreneurs miniseries, recording live here from the Birmingham NEC. We’re going to be diving into some of the sharpest minds across the UK, some of the top CEO, some of the top cutting edge businesses for an exciting, fast-paced series. So stay tuned, get excited and looking forward to delivering even more from the show.

In this first episode of our brand-new miniseries, we get to speak to Piers Linney and a panel of mystery guests. Each episode will feature a panel involving several of guest speakers from the event. Piers is a former investor on BBC’s Dragons’ Den, a qualified lawyer, and a serial entrepreneur. He is the Co-founder and Executive Chairman of Implement AI, a company that helps businesses adopt and integrate AI to enhance operations, revenue, and customer experiences. Piers is a vocal advocate for AI implementation over hype, urging businesses to take action now during the early “dial-up” phase of AI. He believes AI will soon automate both cognitive and physical labour, radically transforming work and the economy. He’s also passionate about helping founders and legal professionals future-proof their careers and organizations through practical, ROI-driven AI adoption.

So why should you be listening in? 

You can hear Rob, Piers and the panel discussing:

– Implementing AI, Rather Than Just Talking About It

– The Fact That We’re in the “Dial-Up” Stage of AI (Day One)

– Upcoming Career Shifts — Especially for Lawyers & Professionals

– The Future of Work Being Redefined

– How AI-First Founders Will Outpace the Rest

Connect with Piers Linney here – https://uk.linkedin.com/in/pierslinney

Transcript

00:00

Welcome to the Legally On the Move Festival of Entrepreneurs miniseries, recording live here from the Birmingham NEC.

00:06

We’re going to be diving into some of the sharpest minds across the UK, some of the top CEO, some of the top cutting edge businesses for an exciting, fast-paced series.

00:17

So stay tuned, get excited and looking forward to delivering even more from the show.

00:27

Welcome to the legally speaking podcast recording live here at festival entrepreneurs and I’m joined by here’s another former dragon and Co founder of implement AI and we’re also joined by destiny robot follow on LinkedIn.

00:39

She’s a robotics associated just with training actually just fell over so we had to pick him back up but.

00:46

This is a kind of the the current states they are instead of humanoids.

00:50

Cheers indeed very very impressive and peers has been on the show before.

00:53

So go and check out his full length episode on the legally speaking podcast.

00:57

But we’re actually doing a panel session today on the impact of AI and I think you’re very passionate about and water most people getting wrong when it comes to implementing.

01:06

I I.

01:07

Then I implementing it.

01:10

They’re talking about it.

01:12

You gotta do it right.

01:13

So the point here is you’ve got 353 years really to get your head around it.

01:18

It’s not implementing it.

01:19

And it’s not about getting me to people, you know, in 20 years, who knows what we’re gonna be doing right now.

01:26

It’s about augmenting yourself, your team, the resource is you’ve got.

01:29

Define I resource is you’ve got with AI to get more dumb and really it’s about we focus on our business really helping our customers grow revenue, so reactivating customers, looking after customers capacity.

01:41

Yeah, yeah, I can do things that humans can’t do at the velocity and I’ve lost the pace that conduit at times they contacted hours, for example weekends.

01:50

And the last one’s experience is really about how do use AI to create better experiences for your customers, prospects.

01:56

What we find though is that when you start using it an implements again, all the lights go on and then all of our customers and all their team all say to us, amazing, I didn’t know I could do that.

02:08

Can we have more?

02:10

So the first step is most important.

02:12

Step but it’s going to transform the way you operate your business yeah and one thing you talk about very passionately is we’re in the dialogue stage darling phase and so again for people who probably didn’t follow the transition from dial-up to cloud and we’re kind of left behind this time old yeah yeah right whatever you wanna say is how can people stay educated and informed to ensure that they.

02:33

Come to this wave ’cause you talk a lot about the ship leaving the harbour.

02:36

So to help those people, what do they need to be doing to ensure that they can get on the wave and actually still be productive?

02:43

So we call it the frontiers, right?

02:44

Yeah.

02:44

So you got the PR frontier, all the noise.

02:46

My mum again, I see my mum, she’s like, have a cup of tea.

02:50

Well, so what’s DeepSeek to?

02:51

My mum was 85.

02:52

Thank, you know, kind of ignore that.

02:54

Some extent is that there is interesting for the next one and is that jacket technological frontier and that’s where you should take note of it right.

03:01

That’s where you look at like a sore 2 video.

03:04

Yeah, Hollywood you know it’s got a problem right.

03:06

So if your copywriter is going to do what you’re doing in some ways if your plumber is a long way before destiny here is going to be.

03:14

Under sink fixing a pipe that could happen depending where you are, what you do is affect its jagged yeah.

03:22

Now take note of that because that frontier will rapidly because we call the operational frontier yeah where this works, it adds value is a meaningful measurable ROI in your business.

03:34

And it changes how you can operate.

03:36

So those things happen very, very quickly.

03:39

And it’s accelerating.

03:40

So take note and take baby steps.

03:42

Start small, but think big.

03:44

Yeah.

03:44

OK.

03:44

And you’re a former lawyer yourself.

03:46

If people are watching this, lot of our audience obviously is legal people.

03:51

What should they be thinking about in terms of careers and skills and staying?

03:56

Abreast of what’s going on.

03:58

Who?

03:58

Sorry, I’m a qualified lawyer, right.

04:00

I was a city lawyer and we’ve got a couple of several actually now legal clients.

04:05

Yeah, I didn’t prevent AI and then look at it this way.

04:09

So we’re not focusing and really worrying too much about the regulated activity and might be low, it might be healthcare will be financial services, but everything else around that.

04:18

Like any other business, but it was prospects, marketing place, compliance, whatever might be sales.

04:24

You can use AI to augment your current team and resource is.

04:29

So if your law firm like any other organisation, start thinking about what workflows and process is.

04:36

Can we use AI into automate?

04:38

And to improve it and make it better.

04:41

And in time you see the other, you know, drafting, you know, we work with Cleo.

04:45

Yep, so clear, you know, they can now start drafting things.

04:48

Lots of these software is going to start doing that.

04:51

I just got a transformer.

04:53

Lawyers do, Yeah.

04:54

If you’re why is the law firm gonna start to accrue?

04:56

Yes.

04:57

What you do in their junior lawyers.

04:59

So you gotta start thinking it’s primitive value is gonna be filled with tech and you, the lawyers, we’re going to move to the top and add more value to your clients ’cause that’s the way you’re gonna win.

05:09

Not doing all the grunt work I used to do.

05:12

And then to to push you as a former dragon, you know, as someone who’s very entrepreneurial, open minded, what’s a wild prediction you have in your head that you perhaps haven’t vocalised before that’s gonna happen?

05:22

What you think is gonna happen.

05:24

Cognitive labour is going away within 10 years and then ten years after that, physical labour going away.

05:29

And what people don’t get, you know that before right is.

05:32

The Internet is going away for a I will talk to other a eyes grew up surfing the Internet searching for stuff so.

05:39

Well, the way we communicate e-commerce is all gonna fundamentally change.

05:42

OK, I’m more of a a sort of parental question I guess.

05:45

We know we’re all in business, but the world is changing.

05:48

If you’re a parent of a sub five year old right now, what should you be thinking about to ensure that they’re going to be alive and awake to what’s going on in the future?

05:57

Well, if he’s got a 5 year old.

05:59

Probably fine, they’re going to be alive for 200 years because they gotta solve ageing.

06:03

We’re gonna solve nuclear fusion probably maybe not in my lifetime, sadly, just is very impressed with that.

06:09

So they’re gonna in a world where we live longer, were healthier, there’s abundant energy and it’s going to be very different world.

06:17

I don’t think work will exist in the way it does today.

06:21

It’s gonna be a fundamental difference SoC.

06:24

The economy and we gotta teach them really is is I hear this a lot right?

06:28

It sounds obvious, but it’s just it’s the soft skills.

06:30

It’s the how do use technology to be better.

06:33

Whatever whatever you are happened to be good at, how do you augment it?

06:36

There’s no point fighting against it because as I said at the start.

06:41

This technology AI robotic robotic embodied AI is at dial-up Internet this is day one is the worst I mean I I I say it’s rubbish because it is because tomorrow is better next week is better in a years time would be fundamentally better again just moving very very quickly so your kids I’ve got a.

07:01

You really start thinking about how we’re going to live in a world where work actually is what defines you.

07:07

Yeah, very true.

07:08

And finding purpose.

07:08

OK, peers and where can people go to find out more about implement AI?

07:13

So you go to the implementing our website implement AI dot I/O.

07:16

We do a weekly webinars as well, a lot of content on their white papers.

07:21

Demos and also talk to Lexie website click on services and have a conversation with my agent and just experience first hand the power capability of them.

07:29

There we go and also if you use the hashtag at legally speaking implement we will then make sure that we can introduce you 2 pairs and you’ll get a good introductory offer.

07:38

Alright peers thanks so much for joining us here are Marlene podcast live or backstage.

07:43

Over now, Hello, I’m a proud taste of the Legacy King podcast, which is the number one podcast the law in the UK.

07:50

And we are sponsored by an organisation called Cleo for a $3 billion level set uniform business.

07:55

And we’ve been taking the show around the world.

07:58

So it’s 2019.

07:59

I’m excited to be on this panel today where we’re talking all things impact.

08:03

AI with impact Hal founders are using it to scale smarter and we have a star-studded panel who were going to introduce himself from left to right now and I’m going to jump into today’s discussion.

08:16

So please introduce yourself.

08:17

Thanks Robert.

08:18

Good afternoon everyone.

08:19

My name is James Smith down the attack on Twitter and Thunder Anna Kirby shield.

08:24

Business called critical Cloud where helping transform ordinary operations for high growth Saa’s businesses.

08:30

Thank you so much.

08:32

Hello everybody, my name is Dominic on the co-founder of Cable Fox AI within AI cancellation agency based in sunny Brighton.

08:42

We support businesses on their AI transformation journey.

08:46

Quite through from it is not consulting supersign build an optimization yes afternoon everyone my name is Sabrina Riley founder or two Smithy are refilled person runs using an accelerated through AI group for the BBC One of your friend just for any Lord Sugar fans in the audience and specifically how do you increase amplify your brand online.

09:09

To the UK get separated.

09:11

Classy competitions.

09:13

On PS4 Dragons still a bit seedy, but the day job is on the co-founder and executive chairman or implement AI we choose and so we help companies implement AI with those platforms.

09:27

So we wasted supply digital workers sales for customer success cutie use an olitics organisational.

09:33

All sectors, all sides, from signal revenue through effective ID.

09:38

Fantastic.

09:39

So as I said, very star-studded final joining me today and there’s a lot of hype around AI.

09:44

So what I’m going to try and do is the moderates today is make it’s very practical and tactical.

09:49

So there’s at least a few things you can go away and immediately implemented into your businesses.

09:54

So peers, I’m gonna come to you first.

09:56

When founders talk about being a I first, what are the key design principles?

10:01

Should adult from day one to actually be stopped being involved in the legacy model, so copy already using.

10:07

So I think things are one is if you’re really starting from scratch, you should be really thinking about AI first.

10:13

Now, what does that mean?

10:15

So that doesn’t mean creating some fully autonomous organisation.

10:18

We’re not quite there yet, but we see you gotta think about where is the thing I would today, where is it reliable?

10:25

Where do you create meaningful, measurable?

10:27

Or why what process them workflows you actually also makes it way in which you know that’s going to do with their supposed to.

10:34

So you can play in the kind of R&D space where they usually take this not quite there yet, but it is simply huge ROI replaying the box where in that Jaggi set logical frontier, but we do where you are.

10:48

You technology that actually works so if you’re already got a business starts to automate it, but they’ll try and bully ocean start small think big, but I’m telling you now we gotta start thinking about whether you are 1,000,000 view of the 10 million everywhere you are gonna start thinking back how do you move towards.

11:08

A I put the competition either incumbents or the new entrance the founders they are going to be Aaron first.

11:14

They’re going to have 23rd sense of people you’ve got in your business.

11:18

So we cannot complain some margins.

11:20

That’s the way the world is going.

11:22

The question is we will get there for lower or James I’m gonna come to you because you have scale of multiple tech been.

11:29

Ventures over the years.

11:31

So how can SAS companies, specifically on digital agency, integrate AI without disrupting their existing cloud operations?

11:39

So I think there’s a couple of things to think about.

11:42

The first thing is to lock in the forces Bob going or at it.

11:47

Typically it’s a similar approach to getting started the formation, so.

11:51

Popping out the pro systems in the loop closes as appears.

11:54

Set is a great place to start.

11:57

And it’s all about really understanding the data you thought and where that data sets and kind of looking at how you pulsing that information on what’s available to you.

12:07

So that was the first day.

12:08

I think the the piece of advice you just said is don’t trade your everything.

12:12

So the, the next stage once you’ve got those words was marked out.

12:16

Another son thank you meet inside that is to start small think an area where it’s quite old touch to get involved.

12:24

Maybe some reporting elements maybe kind of sun customer gave fun activities, but something that’s not to mission critical.

12:31

Well you kind of you get used to what you’re trying to transform.

12:37

And ultimately it’s something you can measure weight once you start to deploy you some Sheen intelligence and machine learning intervals.

12:44

And then the third thing after that is singular haven scale at it.

12:48

So think big perspective.

12:51

Yeah, wait, migration file names to take in pilot after pilot after I left leaving that introduction or their time there is not only a good recipe, it’s habit.

13:00

Once you start digging it So in in your seeing traction, it becomes more of a habit becomes more native, comes more confident.

13:07

Alright James, effects of sitting there patiently in spring come to a moment as well.

13:12

Please can you share with the audience here what AI governance is and why it’s important and how business owners sat in the room can use it to enable safe and effective AI adoption?

13:22

So yeah, we’re gonna be here that for days.

13:24

But one of the things that a I can do as well businesses and I’ll be sharing some of that and in workers stations tomorrow.

13:33

The reality is there are some risks and as business owners we need to address those mitigators and make sure that we’re not by advising fathers.

13:42

Dale Rd.

13:43

So a government framework enables you as a business to do 3 things to adopt AI safely, compliantly and confidently.

13:52

And indeed, all tricks.

13:53

It’s really important.

13:55

So on the safety side, as visitors, we’ve all seen the news stories of data security breaches and your IP being leased.

14:04

By rogue AI or a member of you’re seeing using AI irresponsibly.

14:09

So as part of a double the framework, we have some tools and resources in proposing dates that about and have it.

14:17

So for example we might have a a I model register.

14:22

So everybody will seem those which tools they can and can’t use and in which way.

14:26

You would also have an accountability matrix, so again, everybody in the organisation knows two ways as possible for which data flows in which tools.

14:35

So that’s the kind of safety side on the compliance side.

14:39

It’s a bit of a grey area as we don’t have a UKO at as yet.

14:43

We were promised it by the Labour government in the screen.

14:47

Probably enough they haven’t got round to it so that promising that by thick mayors closure 26, but we can’t sit around waiting for them to do something useful.

14:57

We have to be proactive that this age right so lobbied line or governance frameworks while customers we are aligning it with the ISO ports 2001 standard.

15:07

And also the EU AI app.

15:09

So when the UK is a station comes through, it’ll probably be somewhere interesting too.

15:13

And so we need to get those frameworks in place now.

15:17

The third part is crucial lapse confidence.

15:20

We I say this with this size and design, you know, we implemented a couple of AI schools the team start using though and then they get stuck and then to about that ask how their all their boss dark out and have to use it.

15:33

So they quite this thoughtless it and then then you as a business, you’re wasting the time and the money stuff notification and you’re not getting the benefit of flight Tuesday applications that.

15:42

We shifted from this, eh, I solve.

15:44

So there is a training, an obscure part SUV element actually importantly you have a register who has had that training and what that for those skill level is.

15:55

Because if your team feel confident then they could empower naturally you do get in full benefit from from your AI files to my tree yeah now can we read more Philtre model step forward to lose this habit.

16:06

You’ve got the infrastructure, you’ve got things in place.

16:09

We feel more comfortable table or action more things can happen.

16:12

That’s really something I’m passionate about making these super well.

16:16

See now is mixing AI personal branding because you’ve developed what you call a personal brand operating system So what does that actually look like in practise again for the founders in the room and how can they use AI scale there unlike present without losing them person not that I love this topic very mistakes that I.

16:36

Firstly, did myself at the very beginning when they went on to something like tragic ET, I talked in exactly what I wanted is that output and I got something that was half visa and if we just saw his and right now, especially if you go into Lincoln, you’ll see so much more.

16:51

And when we look at using something when using Chat GT is a very simple example is that we kind of start using it without any kind of training and that’s kind of bringing on a new employee into our team without giving them any background into the business or CBR.

17:07

Do we specifically bro out a bronze personal branch OS tracing system.

17:11

So what this is is a really intense document hip hop we felt during tomorrow he stopped feeding it everything about yourself, your tone, your denticity, what’s your story?

17:20

What kind of things do you like in that kind of thing so you not like then you also get.

17:27

To comply inside of this as well and what can happen you are able to start scaling.

17:32

So when you start putting out content it sounds exactly like you but you’re not putting out noise.

17:38

The second level to this is creating one for your grant.

17:41

So all of your brand guidelines how would you in more than four years and what we can start doing is integrating this installed.

17:48

He you can say, OK, T we’re going to put together the ultimate document one for the brand and yourself for your personal brand, and they can start speaking to each other.

17:57

So then when you start looking at agents and more note like no code AI tools, you’re able to deploy this into organisation without having to start back the very beginning.

18:07

Love it, very practical, tactical hopefully have learnt something in the first part with this panel session.

18:12

If you have, write it down because if I can give you for the day, OK, now we’re going to move to scaling smarter, so balancing speed and strategy.

18:21

5th back to you.

18:22

Lots of leaders asked about ROI.

18:24

So how do you measure the value of digital workers in a way that.

18:29

Boards and investors actually buy instead.

18:32

Remembering the way you used to do it.

18:34

So I say this, we got 3 vectors in your business.

18:38

OK, he got velocity variability in value if you will lend to medium value humans.

18:44

Secondly, that pretty well, but they could still hire *******.

18:47

AI is gonna lose media nothing AI to sell a fighter jet velocity, but also to the right data volume.

18:53

AI is very very good at it like a fighter pilot, so I can choose the target.

18:58

He was gonna do that as AI and he bought can have availability if somebody is doing lots this is things.

19:04

Air is a very good about.

19:07

It’s very good at linear clean.

19:09

Recall them clean worthless.

19:11

So if you’re high velocity data load for medium value, low variability automated AI.

19:16

If you were high to medium, high value or high variability, Loeb lost EQ by for the coming years.

19:24

Is everything in the middle is a machine given bomb saves you automating yourselves and your human resource and you measure our wine Seaways where one is house measure today.

19:35

Hope you increase the ROI but also what we find in this is give an example, but I would never release arms is you’ve got a company retrieval construction agreement.

19:45

The company is 22000 SQL database have got four people on the 1st Thursday everyday.

19:51

They can cover 5000 year Nas 5 AI called 3 N 1000 people in three hours as 650 conversations are books 50 jobs.

20:00

Their problem their business now is not the fedora.

20:04

Why are on their bye bye?

20:06

Is are they now second order issue are they give about Duke manner this is we’re gonna start think about also RY as it is but also we’re going to have to re engineer or business would be starting from ending this 10 Mary Lou example if you have a very large national farms to train using data you’ve got a lot of.

20:26

Data if you drop recording everything your business.

20:29

I hate everything our heating video calls phone fall record everything would enable has it would analyse it so we have national pharmacy 30 minute prescriptions a year but eh I can now do things are why is well known only dashboard.

20:46

You’re known unknowns things you go look for your data, your unknown unknowns, things you don’t know you need.

20:52

Today we sit and I look at his friend data and his balance.

20:56

If they pick A to three different conditions take our one which is contraception, you can get blood pressure test.

21:03

Contact those people put them in the pharmacy then ever back in together prescription we know where they’re going to go back in the capital insist that performs in £1,000,000 business and he found the 4 million hard living up Tuesdays with a 75 grand cough That’s it that or why is Aqua chart.

21:20

They would think about the current Oh I think about.

21:24

What is the answer possible if you implement this love it and the monkey games give me such clear crystal exam so and it just shows the possibility of what actually if you take that approach with an open mindset and take cash loans with cash achieve your business.

21:38

OK, James coming back to you critical car blends AI tooling with human in the loop engineering.

21:43

So how do you see the balance between?

21:45

AI automation and human expertise or balding?

21:50

Yeah, I think the key point there is human in the loop.

21:54

So that’s that’s crucial.

21:56

That’s the centre of the way we think about AI and that really means AI enhancement, not human replacement ultimately.

22:04

So we’re taking really smart capable deep domain expertise and using a I to to really enhance the capabilities in the efficiency.

22:13

So let me bring out the life a little bit.

22:16

One use case for example in our world is we’re taking millions of logs and millions of data points from different cloud systems, bringing those into our tooling that allows our engineers to spot trends and patterns super brittle, that’s not possible for him meant to do Prace data set.

22:33

About nature.

22:35

But what AI is not very good at is the reasoning and judgement about what it does with those decisions after it’s kind of identify the options in the trends.

22:45

Until we need a human in the loop at that point to look at the output from that information and then kinda make an educated contacts to their decision already that.

22:56

So that’s one example.

22:58

Second one is taking that deep domain expertise with fine training models with lots of documentation, history and context around how they can make decisions based on response to failure, as an example, right?

23:11

But we don’t want to let those agents go away and just make those decisions without.

23:17

Having safety net during but so again, when when an agent makes a decision that it wants to take something, there’s a human in the loop that was sense trap that decision.

23:27

So we’re using the humans in that instance 2 together at the safety night at the moment, but also to keep adding additional context on onto the capability so that as we can.

23:38

Move forward in this way.

23:39

I do need, you know, I think reasoning I’m just run is something that’s definitely in our feature with a like for us it’s about kind of supercharger humans and not replacing them.

23:48

Yeah.

23:48

Now again, hopefully some examples all of us can relate to and again go away and they will take action.

23:53

Off the back of today’s panel, Dominic, coming to you, could you give me maybe one or two examples of custom?

23:59

AI automation or systems of Trevor Fox AI has actually built the entrepreneurs with limited AI knowledge can easily understand as she appears.

24:06

As already alluded to, for one of these occasions, I’ll give you a centre of use case in a different sector.

24:13

What we want AI to do ultimately is a few things.

24:16

We want it to help us monetise our form of data.

24:20

We wanted to free our teams from doing the task they hate and we want a deal too.

24:25

And.

24:26

Automated customs asked, right?

24:27

So the AI voice agents are really powerful fit.

24:30

So we’re selling these into the estate agency market every stage.

24:34

And this has a theme of people relentlessly calling their database of customers to see if their answer, if they’ve got a lot of listings they need to settle for rent.

24:45

It’s every estate agents Leeds.

24:46

Favourite drop?

24:47

They normally get the Zoom backside to do it.

24:49

They end up designing consistent message on Huawei because 99% of those calls are no throwaway.

24:54

Demaray why I’m calling me.

24:55

But every now and then every 500 calls someone says yes on the Manor, so reads but give it his all.

25:01

But we’ve got a customer with 7 branches, they’ve got 40,000 of its people in the database and they’ve got 3 full time employees.

25:07

So 8 Brandon months payroll and they just among this list.

25:10

I did say we could only do $80 today or whatever that is.

25:14

We can now run a narrow voice ages to do 1000 through today or whatever his number you want.

25:20

It doesn’t get upset when people so where to go and that’s the point that 1500 customers should say yes, I am interested in.

25:27

They told me that a voice agent was able to have a box conversation and connect connect that fall so tomorrow the person.

25:34

So it’s freeing up the team.

25:36

Actually, it would generate doings that a human to include.

25:39

Don’t do it in person.

25:40

Suffer we should be doing.

25:43

Plus through receiving the call doesn’t care if it’s at an eye or a person is just no go away where OK who pulled me an estate agency proof really in their mouths with data.

25:52

There’s a few Nuggets pulled in there and typically with a human special oil acts of that nonsense.

25:57

They say you can only on earth so much the AI can go through other one that’s it.

26:02

How base through that mountain data and express every last bit bulb and that’s really the size it.

26:09

I got another one they absolutely please.

26:11

So another really have the thing that we do and model is automating legacy worlds.

26:16

Most, most businesses have run their business in the same way for last 25 years being the Satira.

26:22

And so I’ll give you example in the in the veterinary sector.

26:27

Did you take your EE chat with it?

26:30

Who’s coming next?

26:30

What is it an operation?

26:32

Is it vaccination?

26:33

That’s manual processes data is is very inefficient.

26:35

So of course now a click of a button the AI would produce A2 parallel.

26:40

Relevant summary, saving the vet this story to Ukrainian temple history.

26:45

That at the end of the consultation will gets its computer try some envelopes said charts in many of these are visible happen butter.

26:52

But again, now we run an audio forwarding through that consultation you capture all of the data that cannot just prevent in the member that is unstructured data transcript.

27:00

We then take that unstructured data.

27:02

So the Diego says it is a structured data.

27:05

Is relevant fields which is and then search across by the time we get back to the car with your cat or dog got an e-mail thanks to her Mr.

27:13

Darcy we can see today automated e-mail Beth she’s had this vaccination to six months right so the patient get better care but could be captured being with the days of the vet saves about two hours.

27:25

Quarry Abernethy Day and the vet group is saving.

27:29

As in this case they got 200X cost for those stations, 2 hours a day for that, for that £1.7 million with salary time.

27:37

Site what I love about this will see headlines data is the new gold but these are practical examples of how this data recons forming businesses and was really excited and get our heads around this so again if you do have questions we’re hopefully gonna be allowing at a few at the end.

27:52

Please do you get them ready and will crying come to you now spring coming to you many founders.

27:58

Their AI will make them feel less huge without spouse human in the loop from here just talking like fabric you.

28:05

And how do you advise leaders to keep authenticity when scape?

28:11

When you’re looking to build your brand is a founder and you use AI to accelerate that process.

28:17

You’re ultimately expanding your teeth.

28:19

So providing you create or personal operating system, you already showing your story, your value, your tonality and what you stand for.

28:27

And then you’re creating the values and you’re scaling this up.

28:31

My prediction is that within two to three years, every single one of us will have a digital.

28:38

AI Twin.

28:40

An the only question here is not if we have one, it’s whether it sounds like you and actually represents you because there’s so much noise right now on the Internet and there’s so much content.

28:51

Hopefully you’re cutting out a little bit of content too.

28:54

It’s likely going to create an AI version 4.

28:57

What’s already out there.

28:58

All you’re able to create what?

29:01

So imagine that you everyone’s going to voice now.

29:04

So when you have an idea something happened is maybe you had a interesting call for the team member.

29:09

We feel super motivated on the Tuesday morning.

29:11

You voice know this.

29:12

Then my team takes up voice note.

29:14

We could it through some chance that rolls over in AI and there’s a tonne of automation that we have an AI agent, he’s able to take that.

29:22

Content duplicate it in the way that I want to be shared based on everything that I’ve previously done over my last housing host so that it sounds exactly like me so going into a I I feel if we’re scared around authenticity then we’re actually fearing a I and it’s the fear that something else behind so AI is not here.

29:42

To replace us as a personal brand is here to accelerate the values providing that we give it the values of story to be liked it.

29:50

And that’s the biggest mistake I think.

29:52

I also think anyone in the next 6 months like this is all six month window.

29:57

You have six months to go across because all the carrot creators and founders who are already building their vans.

30:03

We just accelerated AI because they’ll be able to leverage what’s already there.

30:07

So without setting in now you’re gonna go not really matter be in competition with the big names already.

30:13

We also be attention competition with the AI set coming up.

30:17

You’re creating on my phone.

30:19

So if we have anything to take away from today, I do talk about this in my keynote.

30:24

It’s how do you use the next six months to double down create those online versions will self leverage so that you so hard behind otherwise in six months.

30:33

That it would be really, really hard to catch up.

30:36

Yeah, they really well said and again, some great examples.

30:39

So we’re going to move into the third part of the final file.

30:42

The panel just recap we started with from fight to impact making AI practical.

30:46

Then we moved into scaling smart.

30:47

I think have tonnes of examples across the panel there balancing speed with strategy for now and talk about future proof throat.

30:53

With a I didn’t answer love it from the last piece.

30:57

Write them down.

30:58

Now go and take action on them could feared.

31:01

So if you have to redesign workflows in a very heavy, slow moving industry, which you know law, finance, healthcare, where would you start to unlock AI’s value the quickest way one if you have or for example.

31:13

Edwards fixated on the regulation that services.

31:16

But I’m just service the diagnosis more everybody.

31:21

We can move up yet so expect the first company tried to do that.

31:26

Raging billions and mirrors for every organisation has very similar worker agenda day by the sales.

31:31

Marketing might be HR support in other custom success below it might be compliance onboarding.

31:37

It’s gonna be the point was made actually look at the world.

31:41

Clarissa, my bottom left bottom I2 by two metres.

31:44

Yeah, the sector works and these are all alive and the key is this is look about pyramid like that life and it’s being sold.

31:54

This is delicious revolution with technology and the tools.

31:58

Now the tools in stick intelligence can use the tools.

32:01

And is putting up pyramid so we collectively as individuals and businesses.

32:06

I’ve gotta move to talk and have more value using technology, not spiking it.

32:11

It has a button you are going to lose and the point was made about let.

32:18

All slightly Davis anyone saying it can’t do this it won’t be that he came in to do with I’m telling you in five years invest in us better cheaper faster smarter than us.

32:31

Eddie committed task.

32:33

The only question is how deep in connect it do yourself up.

32:38

And their colleagues appease, add real bodies, not deliver stuff.

32:43

Love and I also feel about like collaborating collaborating with technology collaborations, domination.

32:47

You give great example the Bashi how you could do that on the impacts of the city and probably in such a beautiful.

32:54

Robot so then #10 years after that, they were caring parents, right?

32:58

So the embodied AI, they’re coming towards the poverty.

33:02

Labour will go away.

33:03

And then she visited Professor Viewing In that world, how do you carve out the valleys?

33:09

Something to definitely go away and think about, folks.

33:12

OK, James coming back to you.

33:14

In the end, there with a background in cloud and security, what the founders need to know about keeping AI adoption safe, compliant and sustained.

33:24

As requested.

33:24

So I think there’s a couple of things to think about, but it all boils down to one thing in my opinion right now.

33:32

Well, that’s visibility, getting observe ability and across what’s going on.

33:36

So what are these tools doing?

33:38

You know, we talk about kind of only using element model.

33:42

There’s things both tokens, how many tokens are being course SW so much these things we are going to cost.

33:49

So getting visibility that costs getting visibility of where your data is.

33:53

Know so much about where it’s located but where it’s actually being processed hears a lot about her security and compliance and one of the things I saw that catches people out as you feeding kind of information into some of these tools whether it be a chap 4 but whether it be on you know chatted between through the browser that information is going off somewhere to be full session it may not be in the regional location you quite.

34:16

Expected to be.

34:18

So understanding really wear that they just going flowing super important and that allows you to put the governance in.

34:23

So I think it’s that right now, I think the if there’s one thing you’re going to invest in, it’s getting insight invisibility.

34:30

Of course, the the systems it using the systems that you built in hand, getting a bit bored, the standing of head of what they’re doing and how they’re doing it.

34:38

Yeah, Now thank you for sharing that Dominic.

34:41

Coming back to you total about efficiency.

34:43

So beyond that, where do you see AI creating Inspire Lee new business models and revenue streams specifically for SME businesses?

34:50

Sure.

34:50

The question was a couple of things that were particular size is about the level, Bob.

34:56

Birthday it’s the plummeting cost of producing proof of concepts and VP so there’s this new board Cody or by trading platform called like rabbit or lovable which enable you to very cheeky and very quickly created.

35:11

Did he predict offsets or and use product or service so imagine.

35:16

In the pre AI era, if one of your team came to you with a new revenue stream idea and you look to that, we thought that’s not our core business or take a six months or a couple of hundred runs straight.

35:28

And for the price at New Horizon you probably wouldn’t necessarily go ahead.

35:31

Now you create that proof of concept in a week or four other quick as I guess so.

35:36

Are you going to try out?

35:38

So what we should see is a wave of innovation.

35:41

You didn’t deficit the UK trying the different days.

35:43

Log out.

35:44

As you rightly said, you set sail by so I’ll never quit.

35:47

No big deal that for me is he found Really, really try see.

35:51

The other one I guess is and I thought done it already, is that the mother, the mother sizing goal of data?

35:57

I think this hasn’t really that started before year businesses are sitting on the dole mine and it always do that you have to do this data centralization big start.

36:07

So most businesses, but all of their data scattered across the silos and all the different SAS software as he Google Guardian one guy both of their lower it talks to each other.

36:17

Right.

36:17

So again.

36:19

We what we do is, is collate all of those distant sources.

36:22

It takes us create that data warehouse or similar source of truth.

36:27

Danny interrogate that base and they are you can ask questionable it you can make money for it will create insight it we can usually or marketing this off we I mean that’s that’s the bottom line that everybody is sitting on on that was waiting speaker on it.

36:39

Yeah now and again.

36:40

Thank you for for sharing with us and the the growth mindset in the opportunities with this if we choose to to embrace and talking of sort of shifts and.

36:47

Things movies created correct to you because we’re moving away from Google serves to AI service.

36:53

So how can founders future proof their brand to be visible and discoverable in this new era of AI search free games?

37:02

Can you pick your hand up if you typed into any kind of a I like your company name.

37:08

Tell me about Sabrina Stocker.

37:09

Tell me about your company out of curiosity.

37:12

Amazing, usually I set homework which is secure for yourself once a month, but now it’s also to find out what AI setting.

37:20

Now, does anyone actually know how AI works and how it gives the after this really interesting.

37:25

It’s called vector science.

37:27

So if you imagine that you’re in a vector and you have different panic keywords.

37:31

So let’s say it be known as a speaker and we’re on a panel here and maybe have here’s you have James, you have done, you have the greener and there’s like.

37:41

The nails, we have our generic names, then we have AI, then we have speaker, then we have maybe UK speaker.

37:47

How do you get your name to be associated and similar on a vector compared to who you want to be associated with?

37:54

And this isn’t just for personal browsers, also with businesses.

37:58

So if I type, for example, who was the best?

38:01

Doctor surgery to go with or who’s the best Manchester creative agency to work with who’s currently turning up so that’s gonna give you your base level and potentially nothing turns up without words that you want to search with.

38:14

The second stage is how do you distribute content which is already putting you in the position of what several already ranking there.

38:21

So does anyone want to become a speaker?

38:23

Is anyone in popular viewers or maybe even now want to be on the panel right now?

38:29

So really fun trick is you could take a photo all of us by sitting yeah, and you could say onto LinkedIn.

38:37

Craig Craig Watson will still be on the House craze going to say today I went to the Festival of Entrepreneurs in Birmingham and I was so fascinated about how I was going to implement AI into the business.

38:48

And watching his Linney, who’s a great AI talker in the UK, I then was able to really learn, explains that now what you’ve been able to do is you’ve created a piece of content.

38:59

Despite you in the vector was not only a festival of enterprise or therapist.

39:04

I’m being able to do this consistently.

39:06

It starts bringing you closer to the effective.

39:09

So really good thing to implement today is #1 search yourself in a regular basis #2 search what you want someone else to be searching for their.

39:18

Maybe that could be what’s the best centre surgery in my local area and give the local area.

39:25

Who are the best speakers on this particular chopping?

39:28

And what currently coming up then creating content around the vectors that are already banking and then distributing this consistently.

39:35

And it’s a very, very simple way to do this and more advanced way is on your website.

39:40

You can make a quick note of this, you can add a dot plot an adoptee XD file or to your WordPress and this is a hidden file this.

39:49

Being picked up by all of the different but.

39:52

You able to take this information and then it’s going to start ranking to be scraped by the AI to not Now you’re not just creating human content, but you’re also creating content for the AI’s to pick up and every single time there’s every generation, it’s now placing you in the position that you want to be placed with.

40:11

And if you can do this.

40:13

Now, rather than in six months time where this becomes general practise, will be so far ahead of the game that the AI will pick you up because you’re the trusted or Garrity and you’re the person who’s being out great consistently in the media.

40:28

Because it’s not just about noises, about the authenticity, the confidence and the language that you’re using.

40:34

This putting you ahead of those liked it.

40:36

Love it, super practical, super tactical and yet in the fascinating pal.

40:40

I think I’m going to try and squeeze in a question or two from the audience if we have time like I think we do.

40:47

OK, yes, amazing.

40:48

Great question.

40:49

Just to repeat the question, this videos count in terms of heading a brand out there and 100% especially on YouTube because it’s built in.

40:56

Filled with Google when you’re speaking on podcast so you want to create content you could say hi my name is Sabrina and around 2:00, PR now that I kind of boring and no one really cares but if I say money Sabrina and I help personal brands build and accelerate their brand with AI aware the current leading personal brand.

41:17

OS system in the UK now AI is going to consistently pick this up and if someone says how do I build and scale my grammes is gonna go back to that video.

41:27

So if you can consistently share the same niche and the need is really important here then you’re going to be the one person to go to and that’s why any company whose putting out content need specific.

41:38

Will be massively ahead of the game.

41:41

Up until very attic specific is terrific you more you can laser into your audience the more impact you can be.

41:47

OK might have time for one more question over quick end up the case.

41:50

But yeah, this was Sabrina again.

41:52

So I’m building a personal I’m building a business, but do you think that it’s really important to have a personal brand as well as the both happening at the same time.

42:01

Amazing is it important to have a personal brand along with your business hands up if you have a business and how being able to stand up I think should be there is anyone keep your head up to be have a personal brands.

42:15

If I came out here and I put my logo saying 2, PR, they’d probably be no one here, but because I’m here and I’ve been featured in Forbes Ophelia branches by billion pound company, you actually care.

42:27

And then if you like see the authority side of things, then I visible offline and are getting customers thousands of views a month.

42:35

And then I’ve got the story, which is exactly how I got here.

42:39

And then you actually buy into me.

42:41

Now, we don’t buy into brands, we buy into evil.

42:43

And the more we could become people first, I think that’s when you’ll have massive growth acceleration.

42:48

Great questions.

42:48

And I’ll just end up saying I don’t believe we’re in this B to BB to C world anymore.

42:54

It’s very much a stage, stage humans, human.

42:56

And even more in the age of AI and a third enjoy posting this panel.

43:00

So it’s just like say huge thanks to James Dominic Breen appeared.

43:04

Please share some your learnings with your communities and what you’ve learned today.

43:07

Use the hashtag festival entrepreneurs tag the speakers you’ve seen here today.

43:10

The likelihood is they will repost it.

43:12

They will re share it your hijacked their audience build into your personal brand.

43:16

The audience as well, but for me it’s been actually pleasure.

43:20

First thing you look forward to seeing you around the festival entrepreneurs over next couple of days.

43:25

Thanks very much.

43:26

Thank you for listening to this week’s episode.

43:28

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43:36

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