How to Build a Client-Centered Law Firm: Insights from Björn Benckert of Avery Law
February 18, 2026
No Comments
Are you considering starting your own law firm or looking to improve your existing practice? Do
Are you considering starting your own law firm or looking to improve your existing practice? Do you want to understand how to stand out in a competitive legal landscape while truly focusing on your clients’ needs? In this comprehensive guide, we explore key lessons from Björn Benckert, managing partner and founder of Avery Law, who shares his journey from big law to building a client-centric boutique firm. His insights reveal how innovative practices, technology adoption, and genuine client engagement can drive success and reputation.
Let’s dive into how you can develop a law firm that not only excels legally but also builds long-term relationships with clients—by focusing on value, agility, and strategic growth.
In a legal world often driven by process and documentation, Björn emphasizes that understanding your client’s business is paramount. His experience highlights that many large firms tend to prioritize protecting their own interests over truly representing their clients’ needs. This approach can lead to inefficiencies and lost opportunities.
“Law firms are sometimes more interested in perfect documentation and high fees than aligning with the client’s real interests.”
approach, where the lawyer acts as a partner rather than just a document processor. This philosophy is vital, especially when working with startups, emerging companies, or family offices, where agility and speed are critical.
to clients’ goals and concerns.
rather than just coordinate legal activities.
for their business trajectory.
into understandable strategies.
Implementing a client-centric mindset can differentiate your practice, leading to more referrals, repeat business, and a stronger reputation.
Björn’s career journey illustrates the importance of independence and authenticity. After years in large firms like Norton Rose Fulbright and Dewey & LeBoeuf, he realized that the traditional focus on documentation and process did not align with his vision of impactful, business-oriented legal support.
of long hours and narrow specialization.
— they want faster, smarter, and more practical advice.
by focusing on commercial outcomes, not just legal formalities.
Assess what clients truly value—brevity, clarity, responsiveness—and adapt your services accordingly.
Specialize in high-demand areas like M&A, fundraising, or corporate support.
Be prepared to pivot and innovate based on client feedback and market evolution.
Björn emphasizes that success is about
and not just branding or reputation alone.
Technology is a cornerstone of Avery Law’s successful growth. Björn highlights that modern law firms must leverage legal tech at every stage—from case management to client communication.
“Tech isn’t just a tool—it’s fundamental to building a modern law firm that meets client expectations and grows sustainably.”
Björn also shares that while AI speeds up drafting and due diligence, the real added value lies in
—areas where AI cannot replace human insight.
In today’s digital age, Björn leverages LinkedIn to showcase expertise and build meaningful relationships. He views social media as an
for small and large firms alike, providing a low-cost way to demonstrate thought leadership.
and
Key takeaway:
“Building a personal brand online helps attract clients, talent, and collaboration opportunities—it’s part of modern law practice.”
Starting and scaling a law firm isn’t without obstacles. Björn’s advice?
are critical. He compares growing a practice to a
, where small wins accumulate into momentum.
Focus on a few clients, deliver excellent service, and grow through referrals.
Consistent good work creates a ‘flywheel’ effect, increasing brand recognition and revenue.
Shift focus from international to domestic markets, or from corporate M&A to tech clients, as needed.
Björn underscores the importance of
—not just with clients but within your team and network—to establish a resilient and trusted brand.
Björn warns against over-focusing on legal technicalities that can derail transactions. Instead, he emphasizes
, where understanding the client’s broader objectives takes precedence.
A failed takeover due to incomplete restructuring shows that
and
can prevent costly deal failures.
“Lawyers can often get too involved in legal wording; always step back and focus on what the deal needs to achieve.”
This pragmatic view helps lawyers support clients in
As a founder and leader, Björn highlights that
. His shift from international M&A to domestic tech support exemplifies the need for
like agility, client-focus, and innovation.
are valued.
He advocates for
—wearing multiple hats, from dealmaking to marketing—and sees this as a
Björn’s experience underscores several vital lessons:
—your career, your firm’s reputation, and your impact.
over formalities; successful firms are client-centered.
early.
—these traits define successful legal entrepreneurs.
If you’re inspired by Björn’s journey or want to follow his lead, remember: building a thriving law firm is about combining legal excellence with entrepreneurial spirit and authentic client relationships.
Want to learn more about Avery Law or connect with Björn? Visit their website and follow on LinkedIn for ongoing insights and updates.
Learn how Björn Benckert transformed from a big law lawyer to a successful founder by focusing on client-centric strategies, technology adoption, and entrepreneurial agility—lessons that can help you create a modern, impactful law practice.
Today’s clients value transparency, speed, and understanding. Law firms that prioritize their clients’ actual needs build trust, foster loyalty, and secure long-term relationships.
Technology like legal management platforms, AI, and social media levels the playing field by improving efficiency, reducing costs, and enhancing visibility.
Building reputation without a large brand presence takes time and proof of consistent, high-quality delivery. Starting small, focusing on core strengths, and leveraging client referrals are key strategies.
Focus on outcomes, not just legal formalities. Good negotiation relies on understanding what clients want to achieve and working collaboratively to reach that goal.
Early decisions shape culture. Embrace adaptability, encourage innovation, and lead by example—wearing multiple hats and focusing on problem-solving—are vital for growth.
You may also tune in on Goodpods, Apple Podcasts, Spotify, or wherever you get your podcasts!
Give us a follow on X, Instagram, LinkedIn, TikTok and Youtube.
Finally, support us with BuyMeACoffee.
🎙 Don’t forget to join our Legally Speaking Club Community where we connect with like-minded people, share resources, and continue the conversation from this episode.
Sponsored by Clio – the #1 legal software for clients, cases, billing and more!
💻 www.legallyspeakingpodcast.com
📧 info@legallyspeakingpodcast.com
Disclaimer: All episodes are recorded at certain moments in time and reflect those moments only.
Are you considering starting your own law firm or looking to improve your existing practice? Do
On today’s Legally Speaking Podcast, I’m delighted to be joined by Björn Benckert. Bjorn is the
On today’s Legally Speaking Podcast, I’m delighted to be joined by Jonathan Wearing and Richard Coulthard.
On today’s Legally Speaking Podcast, I’m delighted to be joined by Lloyd Clarke. Lloyd is a
On today’s Legally Speaking Podcast, I’m delighted to be joined by Deborah Farone. Deborah is an
On today’s Legally Speaking Podcast, I’m delighted to be joined by Niki Avraam. Niki isanemployment lawyer
*DISCLAIMER* All episodes are recorded at certain moments in time and reflect those moments only. The podcast does not support or associate itself with any inappropriate behaviour or actions that may have occurred after recording.